Hospitality Marketing Strategies in Two Ski Resort Towns in Canada and the United States: an Exploratory Study

نویسندگان

  • Lise Heroux
  • Richard Gottschall
  • Nancy J. Church
چکیده

This study investigated the similarities and differences in the marketing strategies implemented by the hospitality industry in two ski resort towns in Canada and the United States to meet the needs of visitors. A census of all the accommodations and restaurants in Sutton (Quebec) and Lake Placid (Upstate New York) was visited, and a tourism market basket was assessed for each ski resort town. Systematic observations using a detailed grid of variables were compiled for each establishment. More similarities than differences were found, although the Lake Placid and Sutton resort towns each rated higher on different marketing variables.

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تاریخ انتشار 2004